Digital Experience Intelligence (DXI)
Scaling Brand Governance:
How Digital Twins automate brand approval processes
Automate brand approvals, deliver instant feedback, and ensure global consistency - without increasing your brand team.
CPO, Global Insurance Company
-60%
Manual Brand approvals
Cross-channel consistency
+30%
Perceived brand consistency
The Customer’s profile
A state-backed mobility and logistics group
Оperating large-scale rail network across Europe in a highly regulated environment, focused on digital transformation and sustainability.
Operations
in 100+ countries
Strong focus on digitalization & sustainable mobility
Strict brand governance across decentralized teams
High volume of daily marketing asset approvals
The Challenge
When global service demand meets
scarce expert knowledge
Following the introduction of new global brand guidelines, the organization experienced a rapid increase in brand approval requests across business units.
With limited capacity in the central brand team, approval processes became a bottleneck, leading to delays and reduced responsiveness.
As a result, local teams began creating their own workarounds to maintain speed, increasing the risk of brand inconsistency and weakening adherence to the newly defined corporate identity.
As a result, brand execution became inconsistent, and teams grew increasingly frustrated.
The Solution
An AI-powered Brand Expert Twin trained
on your brand guidelines
1
Train Expert Tween
Train an Expert Twin on brand guidelines and brand values
2
Automate validation
Set-up automated validation and brand approval process
3
Upload Assets
Upload your assets for instant validation
4
Receive feedback
Receive structured feedback with clear recommendation on how to improve asset
CPO, Global Insurance Company
Business Impact
From Brand Bottleneck
to Brand Enabler
-60
Reduction in manual brand clarification requests
+50
Faster brand approval time
+30
